¿Apple pagando a EA para retrasar juegos en Android?
Siempre hemos sabido que los maletines están a la orden del día. Desde al boxeador al que le dan un montón de pasta para dejarse caer en el cuarto asalto como al periodista que lo untan para alabar la calidad de la chatarra precocinada de una cadena de restaurantes. Y bueno, de forma legal, ¿qué es una exclusividad en consolas sino un montón de dinero para que la competencia no huela un juego?
Pues todo esto de los maletines ha salpicado a Apple por un chivatazo desafortunado de Electronic Arts. El pelotazo para móviles de la productora, 'Plants vs. Zombies 2', ha salido para iOS en todo el mundo pero en Android sólo ha visto la luz en China. Algo extraño, ya que no era ninguna exclusividad.
¿Y qué ha dicho el jefe de EA, Frank Gibeau, para encabritar al personal? Que Apple les ha pagado "una montaña de pasta" para que la versión de Android se retrasase. Así de bruto. Obviamente, en Apple se han puesto de los nervios y han negado dichas palabras, pero sólo a medias. Niegan las formas y el recibir un maletín cargado de pasta. Pero no dejan claro si no han pedido a la productora el retraso.
La cantada de Gibeau se ha producido en una reunión interna que ha organizado hoy Electronic Arts. Allí, los presentes se han preguntado el por qué de retrasar la versión de Android del popular juego para móviles, una estrategia sinsentido. Y Gibeau ha sido claro: "Apple nos ha dado una montaña de dinero para retrasar la versión de Android de 'Plants vs Zombies 2'". Ahí es nada.
Ha sido Giant Bomb quien ha desvelado la cantada de Gibeau con Apple. Muchos asistentes lo han confirmado allí. Vamos, que los de Cupertino se están comportando como las grandes compañías de videojuegos, ya que estos acuerdos son comunes en la industria de los videojuegos.
Apple niega 'a medias' el haber dado maletines
Muy enfadados deben de estar en EA con Apple para dar semejante tortazo en la cara de los de iPhone. Incluso es una falta de respeto, porque si bien unos dan maletines, otros los cogen gustosos y se dan un festín. Por supuesto, en Cupertino han corrido para aclarar que no es tal y como lo dice nuestro hombre.
Incluso en Cupertino dicen que "no es cierta" la historia y ningún dinero ha sido entregado. Aunque tienen truco estas palabras. Cuando estos acuerdos se hacen en la industria de videojuegos, suele ser un acuerdo de marketing, no un maletín cargado de pasta. Seguramente Gibeau eligiese mal sus palabras al hablar del acuerdo oficial que tenían.
Luego, cuando se ha preguntado a Apple si había algún acuerdo de exclusividad, la compañía ha preferido no dar comentarios ni detalles de su relación comercial con EA. Y quien calla otorga, vamos.
No dudamos que ha habido algo. Quizás no haya sido esa "montaña de pasta" dentro de un maletín, pero se ha pagado para retrasar la versión de Android. De una u otra forma.
¿Por qué Apple puede haber hecho un trato así con EA?
Lo interesante es saber por qué en Apple han visto interesante un acuerdo así. El caso es que 'Plants vs Zombies 2' ha sido lanzado para Android en China y está vendiendo notablemente más que la versión de iOS. Así lo ha dicho Gibeau en la misma reunión.
Gibeau dice que, en el resto del mundo, el juego debería llegar en cuestión de un mes o un poco más. Eso haría que la fecha de lanzamiento se siguiese cumpliendo, ya que está dentro de lo anunciado: antes de final de año. Y de paso le dejan a Apple un tiempo prudencial para que el juego sea medio exclusivo durante un tiempo.
En cualquier caso, es normal que en Cupertino eligiesen pagar por tener ese juego en exclusiva durante un tiempo. Se trata de un juego de enorme éxito, desarrollado por PopCap Games y EA, que se ha descargado más de 25 millones de veces. Y se dice que es una secuela digna del original. No fueron tontos en Apple, no.
Vía | Giant Bomb
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