El fundador de Zynga se aburre
La popular empresa de juegos para redes sociales Zynga, está atravesando momentos difíciles en la actualidad, incluso bajo la mano del nuevo director general Don Mattrick.
Esto puede estar pasando porque sus nuevos juegos no están teniendo el éxito de títulos anteriores y no están captando las cifras de usuarios necesarias para que sean rentables. Además ahora llega la puntilla de parte de Mark Pincus, co-fundador de Zynga, diciendo que está aburrido de los juegos.
Las palabras de Pincus llegan desde una entrevista informal que le realizó The Wall Street Journal. Tras preguntarle un periodista cuál era ahora su juego favorito, esta fue su respuesta:
"En este momento, estoy bastante aburrido de todos los juegos"
A continuación Mark Pincus pasó a explicar como le habían enganchado anteriormente juegos como FarmVille o CityVille, pero que esto no ocurría con los nuevos lanzamientos. Sus palabras no dejan duda:
"Quiero de nuevo esa misma adicción"
Tras esto, Pincus matizó que no estaba criticando explícitamente los juegos de su propia empresa, pero no es buena señal que el jefe de una importante empresa de videojuegos deje de promocionar sus propios títulos recientes, especialmente mencionando que la adicción estaba en los títulos anteriores.
Aires nuevos para Zynga
Zynga ha estado sufriendo recientemente despidos y cierres de estudios. Los estudios financieros del último trimestre indicaron que estaba perdiendo la mitad de usuarios al día, dejando al nuevo CEO Don Mattrick con la complicada tarea de enderezar la situación. La competencia dentro del sector de juegos para redes sociales es implacable, la delicada posición de Zynga ha sido aprovechada por rivales como King para arrebatarle usuarios y cuantiosos ingresos.
Desde Zynga han prometido volver a los inicios y centrarse en la distribución libre de juegos en las redes sociales, pero es importante que no vuelvan a cometer los errores del pasado sobre todo las molestas y continuas notificaciones que recibían los usuarios de Facebook.
Vía | Shack News
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Valora en Bitacoras.com: La popular empresa de juegos para redes sociales Zynga, está atravesando momento difíciles en la actualidad, incluso bajo la mano del nuevo director general Don Mattrick. Esto puede estar pasando porque sus nuevos juegos no......
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